Marketing Committee

Members so far:
* Barb Sapienza
* Carl Hendrickson
* Gina Willard
* Tom Terrific
* Kristy Cyganowicz
* Bill Collier
* Other club members are encouraged to participate.
Bill was elected chairperson.

Committee’s purpose: “Marketing and communication to current, former and potential members.”

We propose for this to be a standing committee, with the current VP PR and VP Membership always holding membership and actively involved in the committee.

Meetings: First Wed. of each month, at 6:30 PM – in cafeteria of MetLife building. Next meeting 12/3.

Committee Goals for current TM year (08/09):

1. 8 New members
2. 85% or greater member retention

Marketing Activities

We identified many marketing opportunities and chose to focus on the following ones for the immediate future:
* Website
* Testimonials and member success stories: Tom will head up the effort to capture testimonials to post on our site. These may be text and/or video.
* Speaking opportunities at service organizations: Rotary clubs, churches, chambers of commerce and Business Persons Between Jobs are all places with many potential members and where we can send individual speakers or even conduct mock meetings. We need to come up with a plan to identify and reach out to good potential places for this activity. If a committee member has good contacts in such groups or wants to head up this effort, please step up.
* Upgrade our guest book: Bill will design pages to put into a binder for capturing guests’ full contact info including email address.
* Member survey: We need to get the results from the member survey Steve Flick conducted a year or so ago. We may elect to conduct a new one to gauge members’ satisfaction and likelihood of staying with the club.